The nonprofit Philadelphia Police Foundation today unveiled its newly designed website (www.phillypolicefoundation.org). The goal of the redesign is to give both computer and smart phone online visitors a comprehensive source for information and donation purposes.

“The Philadelphia Police Foundation is always looking for the best ways to provide the public with the latest information on our activities to support programs, equipment and training for the men and women of the Philadelphia Police Department,” said Maureen Rush, Foundation Board President and Vice President for Public Safety and Superintendent of Police at the University of Pennsylvania.

“Our new website is more responsive than the old one. All pages are easily viewable, featuring enhanced photography that tells a powerful visual story of the Foundation’s efforts on behalf of the Philadelphia Police Department for viewers. Since we depend on donations to sustain our efforts, the new site ensures multiple ways to access the donation page, with defined donation amounts, even from cell phones,” she added.

The complete revamp of the website was donated by AgileCat, a Philadelphia-based branding and advertising agency.

“We are honored to create a website that is much more user-friendly, vibrant, and developed with an eye on vastly increasing donations to the Foundation,” said Peter Madden, AgileCat CEO and an executive committee member of the Philadelphia Police Foundation’s board of directors. “Given we developed a responsive site, donations to the Police Foundation can now be made from the palm of someone’s hand or while at their desk, which will be a tremendous boost ultimately to the efforts of the Philadelphia Police Department.”

The Philadelphia Police Foundation’s 2015-16 strategic Case for Support includes funding Police Department needs, including: ongoing education and training; bulletproof vests for police personnel; materials for delinquency prevention and youth programs; social media crime and threat monitoring software; replacement of 14 Highway Patrol motorcycles; new officer recruiting; accident investigation crash data retrieval; and replacement of aging computers in local police districts.

The Philadelphia Police Foundation (www.phillypolicefoundation.org) was established in 1999 by civic and corporate leaders in the Philadelphia region as “A Force Behind the Shield.” In the past two years, the PPF has raised and distributed over $500,000 for equipment, programs and training not included in the city’s budgets, but of immediate importance to the Police Department.